Perspective

11 April 2025

Originally published in Vicarious Fall 2024 If you’ve had the pleasure of attending the Grand Prix du Montreal, you know...

First Drive: 2025 Ford Bronco Sport Sasquatch

Peter Bleakney

Game Changers

11 April 2025

Borrego Springs, California– “Drive fast enough and you’ll stay ahead of the dust cloud.” This instruction runs through my head...

Interior Design Show- IDS 2025

Jessica Martin

28 January 2025

The Toronto, Interior Design Show (IDS25) welcomed acclaimed keynote speakers, design visionaries, world class exhibitions & collaborations, and some never-before-seen...

Bronco Off-Roadeo- Est. 2021

Emily Atkins

31 December 2024

Mount Potosi, Nevada – My heart was racing just a little as I led the convoy of Broncos through a rock...

First Drive: 2024 McLaren 750S

Mark Hacking

30 November 2024

This first drive review was originally published in the summer 2024 issue of Vicarious magazine. Palm Spring, California – I...

James Hinchcliffe Is Back On Track

Emily Atkins

24 July 2024

Canadian motorsport star James Hinchcliffe was back in his hometown briefly this month on the eve of the IMSA weekend...

Snow Jamming With the Bridgestone Winter Driving School

News

14 March 2024

In Canada – and let’s be honest, many parts of the US as well – the debate rages on: to...

Power Brokers: Eric Marshall, Director of Genesis Canada

Power Brokers

4 March 2024

Genesis took to the floor at the 2024 Canadian International Auto show in Toronto to celebrate wins in both the...

Power Brokers: Matt Girgis, Managing Director of Volvo Cars Canada

Power Brokers

27 February 2024

Power Brokers: Matt Girgis, Managing Director of Volvo Cars Canada Volvo is about to embark on a new era punctuated...

First Drive: 2024 Kia EV9

15 December 2023

Scottsdale, Arizona – If you would have told me, oh I dunno, five years ago that one of the most...

Dave Pericak, Director EV Truck Programs, Ford Motor Company

Graham Heeps

29 September 2023

Ford revealed the updated, 2024 F-150 at September’s North American International Auto Show in Detroit and displayed the rallycross-inspired Mach-E...

Amore! Lamborghini Montreal Gets A New Showroom

Team Vicarious

26 September 2023

When we speak about New York, Paris and Milan, all cities well known for their design and fashion “penchant”, one...

Taiga Launches All-electric Orca Performance PWC

Matthew Guy

News

1 September 2023

Gearheads of all stripes tend to enjoy a good dose of motorized excitement, no matter the surface on which they’re...

2023-Mercedes-Benz-EQB-350-4Matic-front-side

Road Test: 2023 Mercedes-Benz EQB 350 4Matic

16 August 2023

If the vehicle you’re looking at here looks similar to the GLB we know and many of us love, that’s...

Volume 2: Is The Future Really Electric?

Jim Kenzie

7 July 2023

Jim Kenzie has joined our team at Vicarious! Read his columns here, you don’t want to miss it! “For it’s...

First Drive: 2023 Mercedes-Benz EQE

Peter Bleakney

18 April 2023

Lisbon, Portugal – The new compact EQE SUV crossover might be Mercedes’ fourth vehicle launched on its dedicated electric EQ...

Road Test: 2023 Kia EV6 GT

EMOTION

18 April 2023

While many OEMs are saying they’re serious about electrification, it’s the Koreans that are walking the walk more than anyone....

Jim Morrison, Head of Jeep Brand North America

Graham Heeps

18 April 2023

In a near-30-year career at Stellantis and its predecessor companies, Moncton, New Brunswick native Jim Morrison has risen through the...

Test Ride: SUPER73 R Brooklyn

Team Vicarious

20 December 2022

By Drew Faulkner As the leaves traded their summer green for October orange, a sizable box was delivered to my...

Crossing Over: 2022 Porsche Macan T and Cayenne Turbo GT

Matthew Neundorf

6 October 2022

Porsche has become a crossover company. While models like the 911 GT3 Touring, 718 Cayman GT4 RS and 718 Spyder...

Moving Millennials And Their Stuff

Steven Bochenek

9 August 2022

Moving homes is always a fascinating exercise in problem-solving. Last year, I wrote a set of blogs for this site...

Lamborghini-Huracan-Tecnica-Andrea-Baldi

Andrea Baldi, CEO of Lamborghini America

Steven Bochenek

10 June 2022

You’d think Andrea Baldi, the newish CEO of Lamborghini America, would feel the pressure, stepping into this most important role...

First Drive: 2022 Ford Maverick

Kelly Taylor

16 May 2022

For a company that has abandoned — for North America, at least — the sale of any car other than...

First Drive: 2022 Aston Martin DBX707

Stephanie Wallcraft

12 May 2022

If you forget your morning coffee while you’re in Sardinia, this Mediterranean island has a built-in solution: few things wake...

First Ride: 2022 Ducati Streetfighter V2

Costa Mouzouris

17 February 2022

I initially though that a morning spent thrashing the 2022 Ducati Streetfighter V2 around Circuito Monteblanco, a racetrack located 60...

Christian Meunier, CEO of Jeep

8 December 2021

*This interview was first published in the Fall 2021 issue of Vicarious magazine.” Christian Meunier is the newly minted CEO...

First Drive: 2022 Toyota Corolla Cross

Steven Bochenek

13 November 2021

Welcome to the perfect place and time to test a “new” car. Striking all-year round, Quebec’s Gatineau region is positively...

First drive: 2022 VW Golf R

Emily Atkins

12 November 2021

Volkswagen’s Mark 8 2022 Golf R has once again upped the ante in the hot hatch game. The pint-sized powerhouse...

Ferrari Tailor Made For Perfection

Harry Pegg