Dave Pericak, Director EV Truck Programs, Ford Motor Company Graham Heeps Perspective 29 September 2023
James Hinchcliffe Is Back On Track Emily Atkins Reviews 24 July 2024Canadian motorsport star James Hinchcliffe was back in his hometown briefly this month on the eve of the IMSA weekend...
Power Brokers: Eric Marshall, Director of Genesis Canada Dan Heyman Power Brokers 4 March 2024Genesis took to the floor at the 2024 Canadian International Auto show in Toronto to celebrate wins in both the...
Power Brokers: Matt Girgis, Managing Director of Volvo Cars Canada Dan Heyman Power Brokers 27 February 2024Power Brokers: Matt Girgis, Managing Director of Volvo Cars Canada Volvo is about to embark on a new era punctuated...
Dave Pericak, Director EV Truck Programs, Ford Motor Company Graham Heeps Perspective 29 September 2023Ford revealed the updated, 2024 F-150 at September’s North American International Auto Show in Detroit and displayed the rallycross-inspired Mach-E...
Amore! Lamborghini Montreal Gets A New Showroom Team Vicarious Perspective 26 September 2023When we speak about New York, Paris and Milan, all cities well known for their design and fashion “penchant”, one...
Taiga Launches All-electric Orca Performance PWC Matthew Guy News 1 September 2023Gearheads of all stripes tend to enjoy a good dose of motorized excitement, no matter the surface on which they’re...
Jim Morrison, Head of Jeep Brand North America Graham Heeps Reviews 18 April 2023In a near-30-year career at Stellantis and its predecessor companies, Moncton, New Brunswick native Jim Morrison has risen through the...
Andrea Baldi, CEO of Lamborghini America Steven Bochenek Perspective 10 June 2022You’d think Andrea Baldi, the newish CEO of Lamborghini America, would feel the pressure, stepping into this most important role...
Christian Meunier, CEO of Jeep Dan Heyman Perspective 8 December 2021*This interview was first published in the Fall 2021 issue of Vicarious magazine.” Christian Meunier is the newly minted CEO...
Matthew Wilson, General Manager Rolls-Royce Canada Kelly Taylor Power Brokers 2 July 2021Imagine for a moment running an automotive company and not having to worry about transaction prices, sales volumes or squeezing...
Hispano Suiza, The World’s Oldest Automotive Startup William Clavey Perspective 20 May 2021f you’ve never heard of Hispano Suiza, we don’t blame you. Afterall, the last vehicle the Franco-Spanish car company assembled...
Oliver Heilmer- Head Designer For MINI Stephanie Wallcraft Perspective 25 February 2021liver Heilmer says he’s not an artist. He’s an industrial designer. That’s an interesting position for a man who’s been...
Charlie Cooper: MINI Runs Deep In The Family Jeff Voth Perspective 4 January 2021here is nothing miniature about the family legacy of the Cooper family. Charles Cooper started the brand with his son...
Chris Pfaff: A Car Guy For Life Jeff Voth Perspective 9 September 2020he son of Hans Pfaff, a Canadian retail and motorsports icon, Chris Pfaff is a futurist and entrepreneur intent on...
Jason Chinnock- Ducati North America CEO Matthew Neundorf Perspective 18 June 2020he world as we knew it has clearly changed. The ongoing pandemic has created levels of uncertainty and apprehension around...
Filippo Perini- Genesis Brand Stephanie Wallcraft Power Brokers 1 May 2020et another star-power name has joined the ranks at Hyundai Motor Group: Filippo Perini, the Italian-born car designer whose career...
Juyu Jeon, President Mitsubishi Motor Sales of Canada Lisa Calvi News 19 February 2020uyu Jeon had an action-packed first year as President of Mitsubishi Motor Sales of Canada. Since JJ, as he is...
